Sep 18th, 2009 by Simon
Couldn’t help but feel slightly proud that I’ve made the homepage of Slideshare – admittedly, it was about 22 months ago that
Richard kindly suggested I post it there, but I finally took his advice and it’s worked out well!
Aug 26th, 2009 by Simon
This is one of those “interesting” concept ideas, right up to the point where it becomes the home for the latest Peperami brief and The Guardian writes an article about how Unilever are ditching their ad agency to see what comes out of crowdsourcing creative ideas. At which point, it becomes a very real alternative to having an ad agency… well, depending on the outcome. And it will be fascinating to see what comes out of it.
At the same time, it’s sad – because Still Price Lintas (that merged into Lowe) was the agency that invented the Peperami character and now any creative can write a story around it. Without them getting a penny. And, the reality is, the difficult bit was inventing it in the first place. So, is it OK that we still don’t own any future revenue streams off the ideas we generate? A problem that has been around a long time with little resolution. But, as we enter a world where content and characters are the value, could agencies be giving too much away for little reward?
Aug 8th, 2009 by Simon
Yes, it’s an old app idea, but damn it’s fun!
Go here… to madmenyourself.com
Great to see them using the “loading icon” to good use – a pet love of mine!
Aug 6th, 2009 by Simon
I was having a slightly miserable day – nothing terrible, but lots of little moments of frustration – when I stopped and saw this. From TBWA\New York. Lovely, enchanting, new Absolut work. Thank you Wixoms!
Watch the embedded version or click here to go to youtube – do choose HD!
Or go to Facebook and see the way they’ve used Facebook to showcase and discuss the work…
Find out what percentage right and left brained you are (if you believe a test can tell you such a thing!). Maybe not the most scientific thing, but certainly good fun… go here to find your own results.
I got 40% Left, 60% Right.
They say: “You are more right-brained than left-brained. The right side of your brain controls the left side of your body. In addition to being known as right-brained, you are also known as a creative thinker who uses feeling and intuition to gather information. You retain this information through the use of images and patterns. You are able to visualize the “whole” picture first, and then work backwards to put the pieces together to create the “whole” picture. Your thought process can appear quite illogical and meandering. The problem-solving techniques that you use involve free association, which is often very innovative and creative. The routes taken to arrive at your conclusions are completely opposite to what a left-brained person would be accustomed. You probably find it easy to express yourself using art, dance, or music. Some occupations usually held by a right-brained person are forest ranger, athlete, beautician, actor/actress, craftsman, and artist.”
Right. I’m off to find whether I’ve got what it takes to become a forest ranger… Since a lot of this could be questionable for a planner!
Jul 10th, 2009 by Simon
Nice little piece of stop motion work.
Jul 9th, 2009 by Simon
This is a lovely, simple, strategy – and it produces great work.
Or, great work, that’s driven a beautiful, simple, strategy.
Either way round, the combo works…
As seems so common these days, there’s some ‘behind the scenes‘ footage too… Great for lovers of cute babies…
They’ve also done a clever bit of work (simple, but smart) with YouTube, so you get a URL pop up when you mouse-over the screen (go to youtube itself to see this)… taking you to the Evian website. It’s also meant they have branded the youtube page, which adds a nice touch. Nothing dramatic, but it’s not just posted – it’s thought-through more. Once you get to the site, you can go to Facebook pages – another neat little use of current technology.
Jul 9th, 2009 by Simon
Apr 21st, 2009 by Simon
You can’t beat Elvis… and I hadn’t seen this one before until reading a list of “Men’s Favourites” on David’s Reviews… Wonderful!
Apr 20th, 2009 by Simon
Sharklove… go here.
