Another Planning Blog…

An online collection of all the feelings people are talking about online… within the past few hours. Collated, tagged, searchable and ready to dive into. At “WeFeelFine.org” – some with photos

Genius.

From OnlineEducation.net…

Source: Online Education

I StumbledUpon this a short while ago and it’s fantastic. The power of the crowd on individual behaviour.

So apt for the marketing/advertising/comms industry.

Which is based on perceptions, not reality. And behaviours, not demographics… which is why people REACT to communications, rather than always processing/understanding them.

I’m not out to damn the research industry, so don’t misinterpret my upcoming point… BUT, this is exactly why we need to delve into people’s behaviours and reactions to communications rather than asking them to tell us what ads mean to them. And why a communications world where we can interact with people is so much more interesting and exciting than one where we simply search out a message to tell people. At least, that’s what I think of when I watch this!

When you see stuff like this, a very good day. Thanks to Lise for sharing this one earlier today. And thanks to her son for finding it in the first place!

I thought I’d kick off the year with some christmas cheer from Google. As ever, they’ve done this well. It doesn’t count when you say you’ve donated your “christmas card budget to charity” but I think it does when you’ve donated 20 million dollars.

Saw these in a pub. Simpler times, eh! And, on that note, I’m off for Dec, so happy holidays/christmas/new year… according to taste…

Nice little twist on the traditional Axe/Lynx approach to ‘pulling power’… Although could have been helped by a less good-looking fella being the Lynx wearer, though (or is that just my male bias?!).

Work done out of Ponce, Argentina. Same agency that did Chocolate Man (which was genius), unless I’m very much mistaken.

Firstly, watch this fascinating depiction of air traffic movement – it’s 24 hours condensed down to 2 minutes, so things move pretty quickly considering the distances involved. Each yellow dot is a large aircraft (so, it’s only a small chunk of the real air traffic up there at any time)…

Watching this reminded me of the shocking film I saw yesterday – I didn’t post it at first because it’s so grim. The film was Mother’s “Plane Stupid” demonstrating the fact that the average European flight produces 400kg of greenhouse gases for every passenger (which seems impossible and frightening at the same time) – the weight of a polar bear… I warn you now, this is not a pleasant film and the reactions on YouTube are pretty negative because it is so shocking.

Although searching for that, I stumbled across something else – from Ogilvy New York – a really sweet, arty piece that plays on similar grounds…

Celebrities, climbers (and one agency person to help broadcast) are climbing Kilimanjaro to make people aware of the lack of clean water available to people around the globe. Something you don’t think about often. In fact, something you probably take for granted or complain about when travelling!

The endeavour is sponsored by HP, who have a new, ultra-low voltage laptop. But it also pulls in Pur water solutions and First Ascent expedition outfitting.

The site itself is technical, impressive, and linked to everything from Twitter to FaceBook…

There’s an ad (in the style of the HP campaign)…

There’s an entire YouTube channel to see the expedition live and to hear more about the issue, the behind-the-scenes, etc… Then there’s a FaceBook link, a Twitter feed…

You can sponsor them – and help the cause – but there’s also stuff to buy on the site, that results in greater donations. Check out the laptop skin made specifically for this…

All round smart thinking. And I challenge you not to be mesmerised by the water counter showing donations to date!